Google Ads and AdWords campaigns for businesses across the United States. Specialist-level management without US agency retainers.
The United States is the most competitive paid search market in the world and the most expensive. It is also the one where structural discipline pays back fastest, because the cost of a badly built account compounds so quickly. Caleb Marketing works remotely with US businesses that want specialist attention without paying a US agency retainer for it.
Every US account built from scratch - no templates, no recycled campaigns.
Capture US buyers at the exact moment they search. Search, Performance Max and Display campaigns built on tight keyword sets and a negative list that actually gets maintained.
Facebook and Instagram campaigns to build demand and retarget the US buyers who did not convert the first time. Best run alongside search, not instead of it.
Custom pages built to turn US ad traffic into leads and bookings.
Re-engage warm US audiences who didn't convert first time.
Find wasted spend and quick wins in your campaigns.
Custom websites tailored to your brand and goals.
Scale changes what matters in an account.
A national US campaign with one budget and one bid strategy averages away enormous differences between states. Costs per click, competition and conversion rates vary so widely that geographic segmentation is usually the single biggest available improvement.
A campaign running a single ad schedule across the continental US is serving at the wrong local time for most of the country. Time zone handling is one of the most commonly missed settings in US accounts.
US costs per click in competitive categories run far above Australian equivalents. That makes match type discipline, negative keyword lists and landing page relevance worth considerably more per hour of work than in smaller markets.
Yes. Paid advertising is managed remotely regardless of location, and a number of clients are based outside Australia. Reporting and communication are scheduled around your time zone, and campaigns are built and monitored on US local time rather than Australian hours.
Fees are quoted after a free audit based on ad spend and scope. Because there is no agency overhead behind the service, management costs are typically well below a comparable US agency retainer for the same level of hands-on attention.
Yes. AdWords is the former name for Google Ads, changed in 2018. Long-running AdWords accounts frequently carry years of accumulated waste, and that is usually where the free audit finds the fastest wins.
Campaigns are configured against the correct local time zones rather than Australian ones, which matters for ad scheduling and dayparting across four continental zones. Calls and reporting are booked at times that work for you - early mornings Australian time align well with US business hours.
Fill out the form and I'll get back to you within 24 hours with a free audit and a clear roadmap for your paid advertising.
Get Your Free Audit →Send through your US account details and I will come back with a free audit - what is working, what is wasting money, and what I would change first. No commitment, no sales pressure.