Google Ads and AdWords campaigns for Canadian businesses. Specialist management, transparent reporting, no agency overhead.
Canada is a large country with a concentrated population and two official languages, and both facts shape how paid search accounts should be built. Add proximity to US advertisers bidding into the same auctions and you get a market where geographic and language targeting decisions matter more than average.
Every Canadian account built from scratch - no templates, no recycled campaigns.
Capture Canadian buyers at the exact moment they search. Search, Performance Max and Display campaigns built on tight keyword sets and a negative list that actually gets maintained.
Facebook and Instagram campaigns to build demand and retarget the Canadian buyers who did not convert the first time. Best run alongside search, not instead of it.
Custom pages built to turn Canadian ad traffic into booked calls.
Re-engage warm Canadian audiences who didn't convert first time.
Find wasted spend and quick wins in your campaigns.
Custom websites tailored to your brand and goals.
Geography and language drive most of what goes wrong in Canadian accounts.
Quebec search behaviour warrants its own French-language campaigns, not translated ad copy bolted onto an English one. Accounts that ignore this either miss Quebec entirely or waste budget serving English ads to French-language searchers.
Population concentration in a handful of metro areas means national campaigns with a single bid strategy consistently overspend in some provinces and underserve others. Provincial segmentation gives back control over where budget actually lands.
Cross-border advertisers targeting North America broadly appear in Canadian auctions and push costs up in some categories. Knowing which of your competitors are actually Canadian changes how aggressively it is worth bidding.
Yes. Management is remote and campaigns are configured for Canadian time zones and currency. Reporting and calls are scheduled around your working day rather than Australian hours.
French-language campaigns should be built as separate campaigns with their own keywords and ad copy rather than translated English ads, and the account is structured that way. Native French copywriting is sourced where the campaign warrants it rather than run through machine translation.
Yes. AdWords is simply the former name for Google Ads. Older accounts are audited the same way - wasted spend, structural issues, and the quickest available improvements.
Fees are quoted after a free audit based on spend and scope, with no lock-in contract. Without agency overhead in the service, fees generally sit below comparable Canadian agency retainers for the same hands-on management.
Fill out the form and I'll get back to you within 24 hours with a free audit and a clear roadmap for your paid advertising.
Get Your Free Audit →Send through your Canadian account details and I will come back with a free audit - what is working, what is wasting money, and what I would change first. No commitment, no sales pressure.