Paid Advertising Specialist

About Caleb Peirce

I'm Caleb Peirce - a freelance paid advertising specialist based in Brisbane, Australia, working with businesses worldwide. I run Meta Ads and Google Ads campaigns that generate real leads and revenue, not just traffic.

I started Caleb Marketing because I saw too many businesses paying agency fees for junior account managers and generic strategies. Every client I work with gets direct access to me - the specialist - with full transparency on every dollar spent and every result generated.

Work With Me →
34
Conversions / 30 days
$2.99
Avg. CPC
18.48%
Conv. rate
$30K+
Revenue, 60 days
Expertise

What I Specialise In

I focus exclusively on paid advertising. No SEO, no social media management, no email marketing. Deep expertise in one area beats shallow generalism every time.

Meta Ads (Facebook & Instagram)

  • Full-funnel campaign strategy
  • Audience research & lookalike targeting
  • Creative direction & A/B testing
  • Facebook Pixel & conversion tracking
  • Retargeting & dynamic ads
  • Campaign scaling & budget management

Google Ads (Search, PMax, Display)

  • Keyword research & negative sculpting
  • Search, Performance Max & Display
  • Ad copy writing & testing
  • Smart bidding & ROAS optimisation
  • Conversion tracking setup
  • Landing page alignment

Supporting Services

  • Landing page design & development
  • Ad account audits
  • Remarketing campaigns
  • Web design for ad campaigns
  • Analytics & reporting setup

How I Work

  • Direct specialist access - no middlemen
  • Weekly performance reports
  • Full transparency on spend & results
  • Revenue-focused, not vanity metrics
  • Fast response times
  • No lock-in contracts
Get Started

Ready to Work Together?

Fill out the form and I'll get back to you within 24 hours with a free audit and a clear roadmap for your paid advertising.

Get a Free Audit →