As featured in The Courier Mail · Top 50 Young Entrepreneurs

Google & Meta Ads That Turn Ad Spend Into Booked Jobs

I'm Caleb Peirce, a Brisbane-based paid ads specialist. My campaigns generated $30K+ in revenue for a Queensland business in 90 days.

I started Caleb Marketing because I saw too many businesses paying agency fees for junior account managers and generic strategies. Every client I work with gets direct access to me - the specialist - with full transparency on every dollar spent and every result generated.

QLD Business · Google Ads Results
35
Conversions / 30 days
$16
Cost per lead
19.02%
Conv. rate
$30K+
Revenue, 90 days
Expertise

What I Specialise In

I focus exclusively on paid advertising. No social media management, no email marketing. Deep expertise in one area beats shallow generalism every time.

Meta Ads (Facebook & Instagram)

  • Full-funnel campaign strategy
  • Audience research & lookalike targeting
  • Creative direction & A/B testing
  • Facebook Pixel & conversion tracking
  • Retargeting & dynamic ads
  • Campaign scaling & budget management

Google Ads (Search, PMax, Display)

  • Keyword research & negative sculpting
  • Search, Performance Max & Display
  • Ad copy writing & testing
  • Smart bidding & ROAS optimisation
  • Conversion tracking setup
  • Landing page alignment

How I Work

  • Direct specialist access - no middlemen
  • Weekly performance reports
  • Full transparency on spend & results
  • Revenue-focused, not vanity metrics
  • Fast response times
  • No lock-in contracts
FAQ

Common Questions

Who is Caleb Peirce?

Caleb Peirce is a freelance paid advertising specialist based in Brisbane, Australia, and the founder of Caleb Marketing. In September 2026 he was named one of Australia's Top 50 young entrepreneurs by News Corp, featured in The Courier Mail. He manages Google Ads and Meta Ads campaigns directly for every client, with no account managers in between.

Has Caleb Marketing been featured in the media?

Yes. Founder Caleb Peirce was named one of Australia's Top 50 young entrepreneurs by News Corp and featured in The Courier Mail in September 2026, recognising businesses built by young Australian founders.

Where is Caleb Marketing based, and who do you work with?

Caleb Marketing is based in Brisbane, Queensland, and works with businesses across Australia as well as in the United States, the United Kingdom, Canada and New Zealand. Paid advertising is managed entirely online, so location is never a barrier.

What makes Caleb Marketing different from a marketing agency?

Every client works directly with Caleb - no middlemen, no ticket systems and no junior account managers learning on your budget. You get full transparency on every dollar spent, weekly performance reporting and no lock-in contracts.

What advertising platforms do you manage?

Caleb Marketing specialises exclusively in Google Ads (formerly AdWords) - including Search, Performance Max and Display - and Meta Ads across Facebook and Instagram. That narrow focus is deliberate: deep expertise in one area beats shallow generalism.

How do I get started?

Request a free audit through the form on this page. Caleb reviews your current campaigns, shows you exactly where budget is being wasted and what he would do differently, then responds within 24 hours. There is no commitment and no sales pressure.

Get Started

Get Your Free Ads Audit

Tell me about your business and I'll send back a free audit of your current ads - what's working, what's wasting money, and what I'd do differently. No commitment, no sales pressure.

  • Free strategy consultation
  • Full campaign audit included
  • No commitment required
  • Response within 24 hours

Free consultation - I’ll respond within 24 hours