Win the searches that turn into work - emergency call-outs, switchboard upgrades, EV chargers and commercial jobs - without paying for DIY and job-seeker clicks.
Electrical searches split into two very different kinds. "Emergency electrician near me" at 9pm is a customer ready to pay a call-out fee right now. "How to replace a light switch" is someone you will never hear from. Most electricians' ad accounts pay for both. The setup below is built to pay for the first and block the second.
Recent Google Ads results for a Queensland business.
Different electrical jobs need different bids, hours and landing pages. Lumping them into one campaign is where most budgets leak.
The highest-value, most urgent searches. Call-focused ads, top positions, a tight service radius, and ads scheduled only for the hours you will genuinely pick up the phone.
Switchboard upgrades, rewires, lighting, power points and smoke alarm compliance. Quote-driven, so both calls and form enquiries count, with landing pages that answer price and timing questions.
Higher job values and longer decision times. Google captures the research searches; Meta remarketing brings back the people who looked at your page but were not ready to book. Only advertise the work you are accredited for.
Maintenance contracts, fit-outs and testing and tagging. Kept in a separate campaign with business-focused ad copy and its own landing page, because a facilities manager searches very differently to a homeowner.
Three settings account for most of the wasted spend I see in electrical accounts. First, location targeting set to "presence or interest", which shows your ads to people who are merely researching your area rather than living in it. Second, ads running 24/7 when nobody answers after 6pm - paying for night-time clicks that go to voicemail. Third, no call tracking, so Google cannot tell a booked emergency job apart from a wrong number.
Fixing those three alone often changes the economics of an account. If your ads are running and the phone is quiet, here are the nine most common causes →
Also see: Google Ads for tradies · What Google Ads costs in Australia
It depends on competition and location, with emergency terms in the major capitals usually costing the most. Most service businesses see clicks in the $1 to $10 range, and urgent electrical searches tend to sit toward the higher end. The more useful measure is cost per booked job, because one emergency call-out can be worth many times the click.
Only if someone answers 24/7. Paying for clicks at 2am that go to voicemail wastes budget. Schedule ads for the hours you actually pick up, and raise bids in the hours that historically produce booked jobs.
They are higher-value jobs with longer decision times, so they reward a mix of Google search to capture research and Meta remarketing to bring people back. Only advertise the services you are licensed and accredited to perform.
Yes. Campaigns are managed remotely for electrical contractors across Australia, with service-area targeting built around the suburbs you actually cover.
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