Google Ads and AdWords campaigns for Melbourne businesses that generate leads, not just clicks. Direct access to your specialist - no agency overhead, no account managers.
Melbourne has more advertising agencies per capita than anywhere else in Australia, and it shows in the auction. Clicks cost more here than in any other capital except Sydney, which means sloppy account structure gets expensive fast. Caleb Marketing runs lean Google Ads accounts for Melbourne businesses - tight keyword sets, aggressive negative lists, and budget pointed only at the searches that actually convert.
Every Melbourne account built from scratch - no templates, no recycled campaigns.
Capture Melbourne buyers at the exact moment they search. Search, Performance Max and Display campaigns built on tight keyword sets and a negative list that actually gets maintained.
Facebook and Instagram campaigns to build demand and retarget the Melbourne buyers who did not convert the first time. Best run alongside search, not instead of it.
Custom pages built to turn Melbourne ad traffic into booked calls.
Re-engage warm Melbourne audiences who didn't convert first time.
Find wasted spend and quick wins in your campaigns.
Custom websites tailored to your brand and goals.
Twelve years of paid ads experience says the same three things trip up Melbourne accounts.
Melbourne's agency density drives up top-of-page bids across almost every commercial category. Winning here is rarely about outbidding - it is about a Quality Score good enough that you pay less than the agency spending three times your budget.
A search from Toorak and the same search from Dandenong are two different customers with two different budgets. Location bid adjustments and suburb-level negative geo-targeting matter more in Melbourne than in any other Australian city.
Spring racing, the festival calendar and a real winter change buying behaviour across hospitality, retail and trades. Flat year-round budgets leave money on the table in peak weeks and waste it in flat ones.
Management fees are quoted after a free audit and scale with ad spend and campaign complexity. Most Melbourne clients spend between $1,000 and $10,000 per month on ads. There are no lock-in contracts and no fixed packages - you pay for the work your account actually needs.
Melbourne has one of the densest agency markets in Australia, which pushes top-of-page bids up in most commercial categories. The fix is rarely a bigger budget. Tighter match types, a genuinely aggressive negative keyword list and landing pages that match search intent will lower your cost per click and cost per lead more reliably than raising bids.
Yes. AdWords is simply the old name for Google Ads - Google renamed it in 2018. If you have an existing AdWords account, however old or messy, the audit covers exactly the same ground: wasted spend, structural problems, and the quickest wins available.
Yes, and for most Melbourne businesses that combination works best. Google Ads captures people already searching for what you sell. Meta Ads builds demand and retargets the people who did not convert first time. Plenty of clients start with Google Ads only and add Meta once the search side is profitable.
Fill out the form and I'll get back to you within 24 hours with a free audit and a clear roadmap to scale your paid advertising.
Get Your Free Audit →Send through your Melbourne account details and I will come back with a free audit - what is working, what is wasting money, and what I would change first. No commitment, no sales pressure.