Straight answers on what paid advertising costs, which platform to use, and why campaigns fail to produce leads - written for Australian businesses by Caleb Peirce.
What Google Ads really costs in Australia in 2026: cost per click, monthly ad spend, management fees, and how to work out what you can afford to pay per lead.
GuideGoogle Ads or Facebook Ads for your trade business? When each one books more jobs, how they differ on cost and lead quality, and when to run both.
GuideSpending on Google Ads but the phone isn't ringing? The nine most common reasons Australian businesses get clicks without leads - and how to fix each one.
IndustryGoogle Ads and Facebook Ads for Australian tradies. Service-area targeting, call tracking and negative keywords that turn searches into booked jobs. Free audit.
IndustryGoogle Ads management for Australian electricians. Emergency call-outs, switchboard upgrades, EV chargers and solar - targeted by service area, measured by booked job.
IndustryGoogle Ads for Australian plumbers. Burst pipes, blocked drains, hot water and gas fitting - campaigns built around calls and booked jobs, not clicks. Free audit.
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