Google Ads and AdWords campaigns built for the Perth market. Direct specialist access, full transparency on every dollar, and no agency markup.
Perth is the most isolated capital city in the world, and that shapes how paid advertising behaves here. There are fewer competitors in most auctions than on the east coast, which means clicks are often cheaper - but the market is also smaller, so wasting spend on the wrong searches hurts faster. Caleb Marketing builds Perth Google Ads accounts around that reality.
Every Perth account built from scratch - no templates, no recycled campaigns.
Capture Perth buyers at the exact moment they search. Search, Performance Max and Display campaigns built on tight keyword sets and a negative list that actually gets maintained.
Facebook and Instagram campaigns to build demand and retarget the Perth buyers who did not convert the first time. Best run alongside search, not instead of it.
Custom pages built to turn Perth ad traffic into booked calls.
Re-engage warm Perth audiences who didn't convert first time.
Find wasted spend and quick wins in your campaigns.
Custom websites tailored to your brand and goals.
Perth accounts fail for reasons that are specific to Western Australia.
Perth runs two to three hours behind the east coast. Accounts set up by east-coast agencies routinely run ads through the Perth night and go quiet during the local morning rush. Ad scheduling on local time is one of the fastest wins in a Perth account.
Fewer bidders means lower costs per click in most Perth categories than in Sydney or Melbourne. It also means lower search volume, so accounts built on exact match alone can starve. Perth usually needs broader coverage paired with a much harder negative list.
A great deal of Perth spending is downstream of the resources sector, which runs on its own cycle. Trades, home services and B2B suppliers see demand move with it, and budgets should move with it too.
Fees are quoted after a free audit and depend on ad spend and campaign scope. Most Perth clients spend $1,000 to $10,000 per month on ads. No lock-in contracts, no fixed packages - month to month, and you keep full ownership of your account.
Usually yes. Fewer advertisers compete in most Perth auctions than in Sydney or Melbourne, so top-of-page bids tend to be lower. The trade-off is lower search volume, which means Perth accounts need broader keyword coverage and tighter negatives to spend a budget efficiently without drifting into irrelevant traffic.
Yes, and it matters more than most people expect. Perth runs two to three hours behind the eastern states. Accounts built by east-coast agencies frequently serve ads at the wrong local hours. Ad scheduling is set to AWST and to when your Perth customers actually search.
Yes. AdWords is the former name for Google Ads - Google changed it in 2018. Existing AdWords accounts are welcome, and the free audit covers wasted spend, account structure and the quickest available wins regardless of how the account was originally built.
Fill out the form and I'll get back to you within 24 hours with a free audit and a clear roadmap to scale your paid advertising.
Get Your Free Audit →Send through your Perth account details and I will come back with a free audit - what is working, what is wasting money, and what I would change first. No commitment, no sales pressure.