About Caleb Peirce
Caleb Peirce is a paid advertising specialist based in Brisbane, Australia, and the founder of Caleb Marketing. He manages Google Ads and Meta Ads campaigns for businesses across Australia and in the United States, the United Kingdom, Canada and New Zealand.
His interest in online business led him to paid advertising, and he founded Caleb Marketing to help businesses generate more leads, enquiries and bookings. He built it around a simple frustration: too many businesses paying agency fees for junior account managers and generic strategies. Every Caleb Marketing client works with Caleb directly - no middlemen, full transparency on every dollar spent, and no lock-in contracts.
In September 2026, Caleb was named one of Australia's Top 50 young entrepreneurs by News Corp, featured in The Courier Mail.
His work focuses on turning ad spend into enquiries and booked jobs, particularly for trade and service businesses, where tight location targeting, call tracking and negative keywords decide whether a campaign makes money. Recent results include $30,000+ in revenue in 90 days for a Queensland business, at a $16 cost per lead and a 19.02% conversion rate.
In the press
Writing
How Much Does Google Ads Cost in Australia? (2026)
Cost per click, ad spend and management fees - and what you can afford per lead.
Read more →Google Ads vs Facebook Ads for Tradies: Which Wins?
When Google wins, when Facebook and Instagram win, and how to run both.
Read more →Google Ads Not Getting Leads? 9 Fixes That Work
The most common reasons ads get clicks but no enquiries - and the fix for each.
Read more →