Google Ads and AdWords campaigns for UK businesses. Direct specialist access, transparent reporting, and no agency markup on your spend.
The UK is a mature paid search market where most competitors have been running Google Ads for a decade or more. Easy wins are rare and the advantage sits with whoever runs the tighter account. Caleb Marketing works with UK businesses that want a specialist directly on the account rather than a junior executive at an agency.
Every UK account built from scratch - no templates, no recycled campaigns.
Capture UK buyers at the exact moment they search. Search, Performance Max and Display campaigns built on tight keyword sets and a negative list that actually gets maintained.
Facebook and Instagram campaigns to build demand and retarget the UK buyers who did not convert the first time. Best run alongside search, not instead of it.
Custom pages built to turn UK ad traffic into booked calls.
Re-engage warm UK audiences who didn't convert first time.
Find wasted spend and quick wins in your campaigns.
Custom websites tailored to your brand and goals.
A mature market rewards discipline over clever ideas.
London costs per click sit well above the rest of the UK in most categories. A single national campaign lets London consume a disproportionate share of budget at the worst rates. Separating London from the regions is usually the first structural fix.
UK GDPR and consent requirements change what conversion data Google actually receives. Accounts with consent mode configured badly under-report conversions, which starves smart bidding of the signal it needs to work.
Most UK commercial categories have been contested for years. Improvement usually comes from compounding small structural gains - match types, negatives, landing page relevance - rather than from finding an untapped keyword.
Yes. Campaign management is remote by nature and time zones are workable - Australian mornings overlap with the UK working day well enough for calls and fast turnaround on account changes.
Fees follow a free audit and depend on spend and scope. Without agency overhead behind the service, management fees generally sit below UK agency retainers offering comparable hands-on management.
Yes. AdWords is the old name for Google Ads, retired in 2018. Many UK accounts have been running since the AdWords era and carry a decade of accumulated structural debt - which is usually where the biggest improvements are available.
Conversion tracking is checked as part of the audit, including how consent is being handled. Misconfigured consent mode is a common and expensive problem - it causes conversions to go unreported, which in turn degrades smart bidding performance and makes the account look worse than it actually is.
Fill out the form and I'll get back to you within 24 hours with a free audit and a clear roadmap for your paid advertising.
Get Your Free Audit →Send through your UK account details and I will come back with a free audit - what is working, what is wasting money, and what I would change first. No commitment, no sales pressure.